The “YouTube vs TV: Friend, Frenemy, or Foe?” panel will delve into the evolving dynamics between traditional broadcasters and digital platforms, particularly YouTube. Matt Risley of Channel 4’s 4Studio, Taf Makopa from Wall of Entertainment, and Neil Price from YouTube UK will consider YouTube’s impact on traditional TV, exploring where the two align or diverge, audience behaviour and monetisation shifts, as ad spend migrates from TV to digital, challenging creators to balance brand-funded and audience-focused content.